What practical steps let me use my installed base and customer telemetry as the primary R&D input?

Treat deployments as living testbeds: instrument equipment to capture usage and failure signals, define KPIs you want to improve, and run targeted pilots at willing customer sites. Build lightweight data pipelines to surface patterns, then translate signals into prioritized hypotheses. Use co-development agreements so customers get early features in exchange for operational feedback. Iterate rapidly on field-validated fixes, measure commercial impact at pilot sites, and only scale features that show improved uptime, workflow time savings, or cost reductions.

Why does consolidating many single-use devices into a smartphone change how people expect to interact with services?

Consolidation creates a new mental model: the phone becomes the single place people ‘go’ to perform tasks, so expectations shift toward immediacy and simplicity. Practically, that means services must reduce friction—offer one-tap actions, camera-based inputs (scanning receipts or IDs), and mobile-first flows that assume quick, on-the-go interactions. It also changes social norms: visible phone use teaches others (especially children) that services and daily tasks are centered on this device. Designing around that model—short workflows, prominent shortcuts, and clear mobile affordances—meets user expectations created by consolidation.

What practical steps can parents take to model healthier smartphone habits for their children?

Be intentional and visible about device choices and rules. Choose phone features that serve family needs (for example, prioritize a good camera for family photos) but set explicit norms: designate phone-free windows (meals, bedtime), create a visible charging station outside common areas, and announce when you’re on camera versus when you put the phone away. Use simple explanations with children—show that some tasks belong on the phone and others don’t—and replace constant recording with set ‘photo times’ so kids see the phone as a tool used with boundaries rather than an omnipresent object.

How can I redesign daily workflows so my smartphone becomes the central multipurpose platform?

Start by inventorying every single-use device or task you use across a day (camera, alarm, calculator, video recorder, calendar). For each item, identify the native or trusted app that can replace it and create a single-place habit: add that app to your home screen, set a widget or shortcut, and make it your default for that task. Use automation (routines or shortcuts) to chain actions—e.g., a morning shortcut that turns off Do Not Disturb, opens calendar, starts a workout timer and plays a podcast—so the phone becomes the predictable place “where I go to do X.”

Home > Topics > Market Proximity Strategy

Market Proximity Strategy

Market proximity strategy centers on mining what’s already close: your installed base, customer behavior, and everyday devices. Rather than chasing distant markets, firms use real-world usage data and existing systems as low-risk R&D labs, revealing unexpected patterns—like how parental phone habits shape children’s device norms and how smartphones quietly replace single-purpose tools to anchor daily workflows. The surprising power lies in observation: close-in signals predict adoption, inform product pivots, and reduce learning cycles. Teams that map customer routines and device roles turn routine interactions into strategic advantage, unlocking faster innovation and more authentic product-market fit without leaving their current footprint. Explore these signals to redefine growth.

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What practical steps let me use my installed base and customer telemetry as the primary R&D input?

Why does consolidating many single-use devices into a smartphone change how people expect to interact with services?

What practical steps can parents take to model healthier smartphone habits for their children?

How can I redesign daily workflows so my smartphone becomes the central multipurpose platform?

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Use installed base and customer data as an R&D engine

Parental Mobile Device Habits Influence Child Behavior

Smart Device as Your Pocket Computer

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Industry Shift Detected

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Samson Rose

Human Video

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