Human Video
Founded by a filmmaker, driven by authentic human stories In a world of slick, corporate marketing, we believe the most powerful voice is the one that's real. Human Video was founded on a simple premise: that authentic, unscripted stories from real people create the most genuine connection.
Recent Insights
Validate Brand Impact with Marketing Mix Modeling and Lift Tests
Misconception: attribution tools alone will prove brand programs. Attribution can hint at correlations, but you need hypothesis-building and controlled validation to prove lift.
Measure Brand with Share Metrics Instead of Clicks
Misconception: if you can't track clicks or direct attribution, the activity isn't working. Click-based attribution misses large parts of brand impact and can mislead decisions.
Make Marketing Accountable to Revenue
Misconception: brand work is exempt from revenue targets and therefore needs no rigorous business case. Many marketers treat longer-term content as unmeasurable and shy away from tying it to outcomes.
Use Natural Flaws to Break Homogeneity
The default advice to follow rigid copy formulas produces uniform, cookie-cutter content — and in an AI-driven future that sameness will only intensify.
Design to Convert, Not Just for Aesthetic Appeal
Brand teams often insist on beautiful, on-brand creative, but what looks great on a style guide may perform poorly in feeds and thumbnails.
Prioritize Actionable Content Before Refinement
Many teams assume that making content world-class means first investing in high-end polish and design. That often backfires when the core content isn't actually useful or relatable.
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