FOR B2B PODCASTS THAT NEED ROI, NOT JUST CLIPS
Prove and improve ROI of your B2B podcast.
Tired of explaining what your podcast is actually doing for the business? PodVault turns every episode into structured topic pages designed to rank in AI search and Google, capture demand on the topics you own, and attribute page views and click-throughs back to your site. See which ideas drive pipeline—and double down on what works.
Your podcast deserves to be immortal — and measurable.
Human Social Selling
- Technical alignment (making AI do what we want)
Who PodVault is built for
Teams already investing in a podcast and tired of guessing what it's actually doing for the business.
In-house B2B marketing teams
Running a company podcast and under pressure to show real impact, not just downloads.
Podcast production agencies
Managing multiple client shows and needing a clear way to prove ROI and keep retainers.
Founders & GTM leaders
Using a show as their main content channel and wanting proof it drives qualified demand.
Tired of ideas buried in audio?
We pull out your key insights and turn them into skimmable, searchable topic pages that people can actually find, share, and act on.
Tired of zero attribution?
We build permanent pages that keep driving qualified traffic back to you — and make it clear which episodes and ideas are pulling their weight.
Tired of scattered content?
We organise your episodes into a connected topic system, so every new recording strengthens the same core ideas instead of disappearing as one-off content.
Tired of lost authority?
We map your podcast to the topics you should own, so search engines and AI know you're the authority in your niche.
YOUR PODCAST, TRANSFORMED INTO A TOPIC INTELLIGENCE ENGINE
A simple workflow that sits on top of your existing podcast process — no new recording or tooling needed.
Extract
We listen to each episode and identify the core ideas, themes, and insights worth preserving.
Enrich
We turn those ideas into structured topic pages and brand insights that search engines and AI can actually understand and index.
Elevate
We publish your insights into topic hubs that surface in search results, AI answers, and industry conversations — always pointing back to you.
Upload
Connect your RSS feed or send us episodes.
Extract
PodVault maps every key idea across your catalog.
Build
We create permanent topic and insight pages for your best ideas.
Activate
Your team reuses topic pages, insights, and Q&A across campaigns, sales conversations, and internal docs.
Rank
AI search and Google can finally find you first for the topics you should own.
FAQ
FAQ – How PodVault Fits Into Your Show
PodVault is built for active B2B shows where someone in the business is asking, "Is this podcast actually driving anything?"
If your podcast exists to support sales, demand gen, or thought-leadership, we're a fit. There's no hard limit on back catalogue size – we can ingest your existing episodes – but the real value comes from tracking new episodes as they go live so you can prove and improve ROI over time.
PodVault focuses on the metrics you need to defend the show and prove it's doing more than "brand awareness":
- Episodes & content – Total episodes synced, insights generated, and topics covered (with an authority score).
- Traffic & engagement – Bot visits from AI/search, page views, and session-level activity.
- Attribution & clicks – Clickthroughs from your PodVault pages back to your website, so you can see which topics and episodes are actually driving visits and conversions.
- Topic performance – Topics tracked with traffic data and a view of your top-performing topics.
- Page-level breakdown – Traffic by page type (brand page, topic pages, insight pages) so you can see what's pulling its weight.
As more episodes run through PodVault, this builds into a simple ROI picture you can share with your team.
The standard pilot runs for 3 months. That gives enough time for SEO and AI search to start surfacing your topic pages and for traffic patterns to stabilise.
At the end of the pilot there's a clear decision point:
- Continue – roll straight into an ongoing plan and keep all pages and analytics live.
- Pause – stop the subscription and we'll switch off hosting and tracking. If you need exports or removals of your insights, we handle that on request.
Pricing for the pilot is agreed upfront (for some early design partners this may be discounted), but it is not assumed to be free by default.
By default, all pages are hosted by PodVault. If you cancel, the live pages and analytics are turned off.
If you need a backup, we can export your insights and topic data or remove them entirely – that's something we agree during the pilot so there are no surprises later.
You've got two options:
- Upload audio files directly – the preferred route for the cleanest pipeline.
- Connect your RSS feed – we can pull in public episodes from your existing host.
Once an episode is imported, it usually takes around 30 minutes for PodVault to process the audio and publish the first set of topic and insight pages.
Very little. Your team can:
- Upload the episode audio (or let us pull from your public feed), and
- Approve or tweak pages if you want editorial control.
If your episodes are already public, you can also delegate the upload and page management to PodVault – we'll handle ingestion and setup for you, then you just review the results in the dashboard.
No. PodVault isn't a replacement for your agency – it's an ROI and reach amplifier.
Your agency still owns strategy, production, and creative. PodVault:
- Turns each episode into structured, searchable topic pages.
- Shows which ideas and topics are actually attracting attention.
- Helps you prove that the show is worth continuing (and expanding).
In practice, PodVault should make it easier for your agency to defend the podcast budget and win more work, not less.
Pricing starts from $199/month per show. That starter plan typically covers an active show plus around 15–30 back-catalogue episodes (roughly 1–2 years of content for most B2B shows).
If you want to host a larger archive or run multiple shows, we'll agree a custom plan based on how much of your back catalogue you want live in PodVault.
Early adopters can join our Design Partner program, which comes with preferential pricing in exchange for feedback, case studies, and helping shape the roadmap.
Ready to see what your podcast is really worth?
Book a 30–45 minute Podcast ROI Session. We'll review 3–5 of your best episodes, show you how PodVault turns them into topic pages, and map out a 3-month plan to grow traffic, AI visibility, and click-throughs back to your site.
What we'll cover on the call
- •Quick audit of your podcast, audience, and goals
- •Example topic pages and how attribution/click tracking works
- •Options for a 3-month pilot and what success would look like
Pick a time that works for you: