Video Analytics

Video analytics reveals that context matters as much as content: measuring all on-site videos the same way masks how placement, surrounding elements, and page intent shape viewer behavior. Treating videos uniformly leads to misleading benchmarks and missed optimization opportunities; instead, segment performance by placement—homepage hero, product page, help center—and track how positioning affects views, watch time, and conversion. The most valuable insight is that small contextual differences drive big outcome shifts, so teams should adjust goals, KPIs, and experiments to reflect placement-specific intent. Prioritize placement-aware measurement to uncover actionable patterns, improve relevance, and boost the business impact of every video.