Single-Channel Risk

Single-channel risk warns creators and brands that relying on one platform for audience reach is fragile and often misleading. Organic posts typically touch only a tiny, scattered slice of followers, so a single update rarely reaches your full audience. Worse, sudden algorithm or policy changes can collapse that limited reach overnight, erasing visibility and revenue you treated as “owned.” The surprising lesson: followers aren’t guarantees. To protect growth, diversify distribution, design repost strategies that expect low natural reach, and build portable audiences (email, communities, owned channels). Treat platforms as amplifiers, not the foundation, and plan for abrupt shifts before they happen.