How do you make short demo-style ads that show product value without being polished brand films?

Record a 30–90 second Loom-style walkthrough that follows: 1) state the specific problem in one line, 2) show the click or short workflow in the app, 3) reveal the immediate result or metric. Keep it candid—no heavy edits—and add captions and a clear visual cursor so viewers can follow steps. Use a thumbnail showing the key result, and place the demo to answer “how will this help me?” for product-aware audiences. Test CTAs like “See it in 60s” or “Try the step” to boost click-through.

What specific elements make a high-converting social-proof ad on LinkedIn?

Use a third-party voice and a concrete outcome. Formats: a quoted testimonial card, a one-minute customer video clip, or a short case-study card that highlights a metric (e.g., “reduced time-to-hire by 35%”). Script template: 1) Customer context (who and pain), 2) action taken, 3) numeric result, 4) short CTA. Design: show the person/company logo, highlight the metric in bold, and include a captioned one-line quote. Target mid-funnel audiences and measure lift by comparing conversion rates vs. non–social proof variants.

How should I organize LinkedIn ad creatives to move prospects through the funnel?

Break creatives into three dedicated buckets: social proof, demo, and educational. For each bucket define a goal and KPI: social proof = credibility / mid-funnel lift (view-to-signup rate), demo = product understanding / click-to-trial rate, education = awareness / engagement and list growth. Create formats per bucket (testimonial clips or case-study cards; 30–90s Loom-style demos; short explainers or checklists). Allocate budget by funnel stage (e.g., 40% social proof, 30% demos, 30% education) and sequence ads so education feeds into demo, then social proof to convert.

Should I run brand-produced testimonial ads or boost third-party endorsements for better conversion?

Test rather than assume. Run a controlled A/B: one arm uses a brand-produced testimonial ad, the other boosts an authentic third-party mention with identical targeting and tracking. Measure engagement rates, view-throughs, and downstream conversion. In practice, boosted third-party posts often outperform because they read as native social proof; pair them with mid-funnel thought-leader creative to sustain credibility. If third-party content lacks scale, create similar human-led content from company leaders or customers and run both as native ads to compare performance.

What are the concrete steps to amplify authentic third-party mentions as ads?

Set up monitoring to capture mentions and customer posts (searches, alerts, social listening). Apply a quick filter: authenticity, relevance to your ICP, and initial engagement. For qualifying posts, use the platform’s boost feature to promote the original post (the platform often allows boosting posts by people not connected to you). Target that boost to your ICP, add tracking parameters, set budget and frequency caps, and monitor conversion metrics. Optionally notify the author and offer to co-promote; keep the creative native (no heavy branding) so the endorsement reads as social proof rather than a brand-produced testimonial.

How can I use thought-leader ad creative throughout the entire buyer funnel?

Start with an audit: map your funnel stages and current creative per stage. For each stage, brief leaders or customer advocates to produce short, human-led native content (video or post) that addresses the stage-specific need — awareness: big-picture POV; consideration: product use-cases or workflows; decision: customer outcomes and next steps. Run these assets as paid placements throughout the funnel and retarget viewers from awareness into mid-funnel thought-leader content. Track stage metrics (CTR, time on post, conversion rate) and scale the high-performing individuals rather than relying solely on brand ads.

What common mistakes cause company pages to lose conversions from targeted ads, and how do I fix them?

A frequent error is treating the company page like a corporate billboard that doesn’t answer visitors’ immediate questions. Fixes: 1) Stop with top-level marketing copy; add role-specific content and quick FAQs that address likely objections. 2) Replace sterile posts with people-first content so visitors perceive real teams behind the product. 3) Create a short credibility section (one-line result or stat) above the fold. 4) Measure ad→page drop-off and run small tests swapping hero messages or adding a team snapshot to see what improves engagement.

How should I design my company social profile to act as the landing page for targeted ads?

Treat the profile like an ad landing page by aligning the page headline and hero content with the ad’s promise, then immediately answer the prospect’s top questions. Concrete steps: 1) Mirror the ad message in the header and first paragraph so visitors see continuity. 2) Add a short credibility block (1–2 one-line case results or stats). 3) Include a role-specific FAQ or quick bullets addressing common objections. 4) Surface a people-first snippet (team snapshot or short quote) to build trust. 5) Track click behavior and iterate on which content reduces drop-off.

Home > Topics > LinkedIn Ads Content

LinkedIn Ads Content

LinkedIn ads work best when they show real value, not abstract claims: short demo-style videos and authentic third-party posts give prospects concrete proof and speed trust. Don’t silo formats—use thought-leader content not just for branding but to nudge buyers at every funnel stage. Amplify genuine social proof by boosting others’ posts instead of manufacturing testimonials, and remember the click-through matters: your LinkedIn business page must act as a conversion-ready landing experience with purpose-built content. Combine demonstrable product demos, peer validation, and strategic thought leadership to turn attention into credibility and conversions.

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Summary updated 12/16/2025

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Founded by a filmmaker, driven by authentic human stories In a world of slick, corporate marketing, we believe the most powerful voice is the one that's real. Human Video was founded on a simple premise: that authentic, unscripted stories from real people create the most genuine connection.

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About This Topic

Coverage Stats

Key Questions About This Topic

How do you make short demo-style ads that show product value without being polished brand films?

What specific elements make a high-converting social-proof ad on LinkedIn?

How should I organize LinkedIn ad creatives to move prospects through the funnel?

Should I run brand-produced testimonial ads or boost third-party endorsements for better conversion?

What are the concrete steps to amplify authentic third-party mentions as ads?

Key Insights

Show, don’t speak: short demo-style creatives

Use social-proof ads to shortcut trust

Boost third-party social-proof posts as ads

Use thought-leader ads across the funnel

Treat Your Business Page as the Ad Landing Page

In the News

Industry Shift Detected

Contributing Brands

Human Video

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